Gather ‘round kids, its story time!
I was happily browsing my local bookstore when I found this little gem:
Some of you might be thinking “Wait, what?” and others might chuckle (my people!). For those of you who don’t know, I have a very soft spot in my heart for Winnie The Pooh and this book blended my childhood and professional life together so naturally, I was intrigued. Unbeknownst to me, Pooh Bear is a mogul and an entrepreneur with such titles as:
But not really. Robert Allen is a marketing consultant and wrote these books in the style of A.A Milne’s stories. I would recommend these books to any new team or for events such as company retreats. Their simplicity serves the functions of being easy to understand and reminding us of some of the fundamentals of business. Here are some tips from the books. Bear with me as I get through these… Get it? Bear? I’m not apologizing for the joke, you all saw it coming!
“If the person you are talking to doesn’t appear to be listening be patient. It may simply be that he has a small piece of fluff in his ear.” – A.A. Milne
Information should be meaningful to the individual who is receiving it. I remember working at a book store in the stocking area and wondering why, why we had so many home décor magazines. Why? There were 40 copies of one magazine and then 20 different kinds of magazines. How many different ways of furniture arrangement did one person need to see? I grumbled about them to my manager and he replied “Do you have a house?”
“Then of course it wouldn’t matter to you! Watch, when you get your first house you’ll come back and look at all of this stuff.”
Well, when you have a point, you have a point. Why should people care about your message? Why should people care about your product? It’s vital to never forget that you to remind people why they need you.
“You can’t stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes.” – A.A. Milne, Winnie-the-Pooh
Knowing your market is extremely important. We recently had the pleasure of having Rebecca Avery of TV4 Entertainment present on making videos, and she gave us some background on her work. TV4 is niche marketing at its finest. It’s made up of different channels aimed at specific audiences: military, women, racing, motorcycles etc. Niche marketing is what drives networks like TV4 Entertainment in business. They have channels for military, racing, etc.
Wouldn’t it be easy if our customers found us and we didn’t have to lift a finger? Unfortunately, it doesn’t work that way. A business idea doesn’t do you any good if you don’t put it into practice. Pooh Bear got stuck in a honey tree trying to reach his goal. Don’t be afraid to do the same…minus the stuck part.
“I’m not lost for I know where I am. But however, where I am may be lost.”– A.A. Milne, Winnie-the-Pooh
It’s okay to try new things and fail. Put egos and pride aside and think about the bigger picture. Failure is an event not a person.