As a business owner in the year 2018, you may have spent some time thinking about your business’ website. With technology playing a prevalent role in consumer behavior, it is essential for all businesses—whether you are a small retail store or a large service-based company—to leverage the power of the internet and a website in order to maintain a competitive advantage and increase presence in the market. The modern tech-savvy millennial consumer (of which there is an abundance in the LAX coastal region) has different needs and preferences that businesses must adapt to in order to attract and retain them.
Gone are the days of throwing up a simple website. The modern consumer has little patience for technical errors, hard-to-read fonts, non-responsive design (meaning that it doesn’t fit correctly onto their smartphone or other non-desktop device), and must be clearly communicated to and guided along a clearly defined sales path. Once they are a customer, it is critical that various customer retention systems are in place to make them feel special, remind them of your company (and great customer experience), and ultimately brings them back to your business, wanting more.
Therefore, strategic website design is essential for conducting business in today’s age, to both satisfy the needs of the consumer and remain competitive—and grow—in the market.
As a seasoned website designer who started out ten years ago in Silicon Valley and has helped dozens of businesses establish their online presence and leverage the power of the internet to grow their business, I want to share my knowledge with you. I think it is important that business owners in our region are aware of the fundamentals, so keep an eye out for future blog posts that cover these topics. I would also like to invite you to my upcoming Lunch N Learn, Websites and Wontons Wednesday, at the Chamber office on October 10 from 11:30 AM – 1 PM. Please RSVP for an accurate lunch order, and invite anyone who you think may benefit.
Here’s the official outline covering Sean’s Rules For Strategic Website Design that we will be discussing here in future blog posts and in more detail at our Lunch N Learn:
- Have a Clearly Defined Purpose and Visitor Path.
- Communicate Your Value.
- Define Your Goal (Your Website’s Purpose)
- Let Your Goal Guide Your Design.
- Define Your Visitor Path (To Fulfill Your Website’s Purpose).
- Create a Responsive, Unique, and User-Friendly Design.
- Be Mobile Responsive.
- Have a Unique Design.
- Make Navigation EASY For Your Visitors.
- Use Colors To Enhance Your User Experience.
- Be Selective With Fonts.
- Create Obvious Calls To Action (CTAs).
- Use the Latest Systems and Capabilities.
- Don’t Forget Security (SSL, etc.).
- Enable Tracking and Analytics.
- Enable Caching To Speed Things Up.
- Compress Your Images To Reduce Load Time.
- Use a CDN (Content Delivery Network) To Increase Speed and Reduce Downtime/DDoS Attacks.
- Create Great Original Content.
- Leverage Powerful Customer Retention Systems.
- Create a Mailing List Strategy and Execute.
- Properly Use Social Media Integrations.
- Write Blogs (With the Option To Subscribe).
- Consider an Integrated CRM (Customer Relationship Management System)
ABOUT THE AUTHOR
Sean Story is an IT and website design consultant with over ten years of experience and a demonstrated history of working with small and medium sized businesses in various industries, including live entertainment, real estate, non-profit, retail, manufacturing, government, professional services, and healthcare. His firm is a partner of Aerohive Networks, Sonicwall, ESET, Carbonite, and many other reputable technology companies. He is a graduate of Loyola Marymount University’s College of Business Administration and is currently pursuing his Master’s of Science degree from the Frank R. Seaver College of Science and Engineering also at LMU.