Love What You Do

If you have ever visited our beautiful office, you may have seen two framed pieces of art on our walls. They’re thin, tan butcher paper that says “Words To Live By” in the middle. Members of our community would stop by and write little inspirational quotes and when it was all full, our Creative Director Kirby framed them.  These pieces have one of those rare qualities where you think you’ve read it all, but you can always find something new that resonates with you.

One in particular has been standing out lately:

“A diamond is just a lump of coal that did well under pressure.”


Cue the eye rolls! It’s a wee bit on the cheesy side, we know. But there is truth to that sentence. This Wednesday we hosted one of our very own LAX Coworkers Rob DeCou’s send-off party, he is about to take an amazing journey and we are all extremely proud of him. Rob is going to be participating in the 2016 Race Across America (RAAM). Starting in Santa Monica, California and ending in The Empire State Building in New York City, RAAM is 30% longer than the Tour de France and is described as an “ultra-endurance” test because once the clock starts, it only stops when you cross the finish line.


Rob gave a wonderful speech to everyone during the party and said that “The reason I do these extreme activities is because, when I do them, I feel alive. I feel like there is something inside of me that was meant to do this. When I’m out on a trail or path I reach points of clarity where I am able to work out problems and reflect, both on my life and on myself. I get to ask, ‘Am I living my best self?’ and find ways to live the life I was meant for, and that’s what brings me back, year after year.”

       We believe in you Rob! You’re going to do amazing!

Blog pic

Motivation and passion can be powerful things. I separate the two because I believe there is a difference between what gets you out of bed at 8AM Monday-Friday and 8AM on a Sunday. I come from a background where you are motivated by your responsibilities (bills bills bills) and you do your passion projects on the weekends. This ideology can perhaps be a generational perspective, I remember Dr. Kevin Walsh saying that our parents were most likely happy when they had a stable job, even if they didn’t like it. And it hasn’t been until the recent years of the entrepreneur that people believe that their passion can be their primary job.

Word impossible transformed into possible. Motivation philosophy concept

So, what makes you feel alive? What motivates you? What is your passion? Let us know in the comments section below! Now we are all off to the biggest party of the year: The 2016 LAX Coastal Chamber Installation Gala! Let the good times roll!

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